Advertising Specialist – ANZSCO 225111
- Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
- Skill Level
- Alternative Titles
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
Skills Assessment Requirement
Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.
Skills Assessment authority for Advertising Specialist is Vocational Education and Training Assess (VETASSESS). To have a positive skills assessment, you must meet the following criteria:
- Three pathways for skills assessment by VETASSESS
- Pathway A – Qualification(s) assessed at AQF Bachelor degree or higher degree with a highly relevant field of study and at least one year of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Pathway B – Qualification(s) assessed at AQF Bachelor degree or higher degree with an additional qualification at least Australian Qualifications Framework (AQF) Diploma level in a highly relevant field of study and at least two years of post qualification highly relevant employment at an appropriate skill level in the last five years;
- Pathway C – Qualification(s) assessed at AQF Bachelor degree or higher degree without a highly relevant field of study and at least three years of post-qualification highly relevant employment at an appropriate skill level in the last five years; Certification Panel
- Note: For pre-qualification employment (if all of your employment is before your qualification assessed at the AQF bachelor degree level), five years of highly relevant employment in addition to at least one year of highly relevant employment at an appropriate skill level in the last five years.
Potential Visa Pathways for Advertising Specialist
ANZSCO Occupation Skills Assessment 189 190 485 491 (State) 491 (Family) 186 (Direct) 407 (Training) 494 (regional Sponsored) 482 (TSS Short Term) 225111 Advertising Specialist VETASSESS x √ x √ x x √ √ √
- Three pathways for skills assessment by VETASSESS
Group: 2251 Advertising and Marketing Professionals
- develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Skill Level
- Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
- 225111 Advertising Specialist
- 225112 Market Research Analyst
- 225113 Marketing Specialist
Subclass 190 visa– Skilled Nominated Visa & Subclass 491 visa – Skilled Work Regional (Provisional) Visa
To apply for visa subclass 190 and visa subclass 491, you need to have a nomination from the state/territory government where you want to live and work. Each State and Territory have individual requirements that must be met in order to receive nomination. (See below)
Another difference between the 190 and 491 visa is that you can only apply for visa subclass 491 if you are living and working in regional areas in Australia, while it is not a requirement if you are applying for the 190 visa.
In summary, to be eligible for 190 visa, you need to meet the following criteria:
To check if the state/ territory government requirements for your occupation, refer to the following links
Links to requirements
|New South Wales||
|Australian Capital Territory (ACT)|
The 407 visa a short stay visa for individuals to participate in occupational training or professional development in Australia. This visa is generally valid to stay in Australia for 2 years. Please note this visa is subject to condition 8102 which forbids work apart from the training that is specified in the visa application. You are also required to maintain health insurance whilst in Australia.
To be eligible for visa 407, you need to meet the following criteria:
You can apply for subclass 494 if you have a regional employer who is willing to sponsor you. To be eligible for this visa, you must have at least 3 years of working experience in your nominated occupation and have a relevant skills assessment. With this visa, there is a requirement that you must work for the employer who is sponsoring you.
This visa provides pathway to permanent residency through the 191 visa.
The Subclass 482 visa is a Temporary Skill Shortage visa that requires a sponsorship from an Australian employer. The TSS short term stream visa allows to your live and work in Australia for up to 2 years each time you are granted this visa. You may apply for two 482 visas in the short stream onshore and subsequent ones offshore, as long as the employer is willing to sponsor you. The TSS 482 short term stream does not have a path to permanent residency throught the 186 visa.
Study Pathways to Advertising Specialist
To become an advertising specialist you will usually need to complete a Bachelor of Business with a major in marketing, or another related bachelor degree.
A major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing.
The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.
Bachelor of Business with major in marketing
- Duration: 3 years
- Cost: Approx AUD $20-35,000 per year for international students
- Equivalent to an Australian Year 12 Senior Secondary Certificate.
English language requirements
- IELTS Academic: Overall score of 6.0 with no band less than 6.0
- TOEFL iBT: Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
- PTE Academic: Overall score of 50 with no communicative skill score less than 50
- C1 Advanced: 169 with no less than 169 in any component
- C2 Proficiency: 176 with no less than 169 in any component
- Bachelor of Journalism
- Bachelor of Commerce