Market Research Analyst – ANZSCO 225112
- Market Research Analysts determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
- Skill Level
Skills Assessment Requirement
Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.
Skills Assessment authority for Market Research Analyst is Vocational & Education Training Assessment (VETASSESS). To have a positive skills assessment, you must meet the following criteria:
- Qualification assessed at AQF Bachelor degree or higher in a highly relevant field of study AND at least one year of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Qualification assessed at AQF Bachelor degree or higher WITH an additional qualification at AQF Diploma level in a highly relevant field of study AND at least two years of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Qualification assessed at AQF Bachelor degree or higher WITHOUT a highly relevant field of study AND at least three years of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Applicants must meet both the qualification and employment requirements to obtain a positive skills assessment
- Highly relevant fields of study include:
- Social Research
- According to VETASSESS, your pre-qualification experience may be considered in the skills assessment if it meets the following requirements:
- 5 years of relevant pre-qualification employment; and
- 1 year of highly relevant employment within the past five years
- Applicants nominating Market Research Analyst must provide:
- CV or Resume
- Applicants are also encouraged to provide: research plans, research summaries and/or contracts if relevant
VETASSESS require Management Consultant applicants to provide an organisational chart for each period of employment in the last five years and the details of the consultancy engagements you were involved in.
Potential Visa Pathways for Market Research Analyst
|ANZSCO||Occupation||Skills Assessment||189||190||485||491 (State)||491 (Family)||186 (Direct)||407 (Training)||494 (regional Sponsored)||482 (TSS Medium Term)|
|225112||Market Research Analyst||VETASSESS||x||√||x||√||x||x||√||√||√|
Group: 2251 Advertising and Marketing Professionals
- Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Skill Level
- In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor’s degree or higher qualification (ANZSCO Skill Level 1). At least five years of relevant experience may substitute for the formal qualification. In some instances, relevant experience and/or on-the-job training may be required in addition to the formal qualification.
- Occupations in this Group
- 225111 Advertising Specialist
- 225112 Market Research Analyst
- 225113 Marketing Specialist
Subclass 190 visa– Skilled Nominated Visa & Subclass 491 visa – Skilled Work Regional (Provisional) Visa
To apply for visa subclass 190 and visa subclass 491, you need to have a nomination from the state/territory government where you want to live and work. Each State and Territory have individual requirements that must be met in order to receive nomination. (See below)
Another difference between the 190 and 491 visa is that you can only apply for visa subclass 491 if you are living and working in regional areas in Australia, while it is not a requirement if you are applying for the 190 visa.
In summary, to be eligible for 190 visa, you need to meet the following criteria:
To check if the state/ territory government requirements for your occupation, refer to the following links
Links to requirements
|New South Wales||
|Australian Capital Territory (ACT)|
The 407 visa a short stay visa for individuals to participate in occupational training or professional development in Australia. This visa is generally valid to stay in Australia for 2 years. Please note this visa is subject to condition 8102 which forbids work apart from the training that is specified in the visa application. You are also required to maintain health insurance whilst in Australia.
To be eligible for visa 407, you need to meet the following criteria:
You can apply for subclass 494 if you have a regional employer who is willing to sponsor you. To be eligible for this visa, you must have at least 3 years of working experience in your nominated occupation and have a relevant skills assessment. With this visa, there is a requirement that you must work for the employer who is sponsoring you.
This visa provides pathway to permanent residency through the 191 visa.
The Subclass 482 visa is a Temporary Skill Shortage visa that requires a sponsorship from an Australian employer. This visa allows to your live and work in Australia for up to 4 years. You may apply for as many 482 visas as you want, as long as the employer is willing to sponsor you.
Please note that according to the Department of Home Affairs, caveats apply to this visa type. Subclass 482 visa is excluded from being granted to businesses that have nominated annual earnings of less than $65,000 AUD. This visa type is only granted to Market Research Analysts if they have an employer in a regional area of Australia.