Public Relations Professional – ANZSCO 225311
- Public Relations Professionals plan, develop, implement, and evaluate information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
- Skill Level
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer
Skills Assessment Requirement
Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.
Skills Assessment authority for Public Relations Professional is Vocational & Education Training Assessment (VETASSESS). To have a positive skills assessment, you must meet the following criteria:
- Qualification assessed at AQF Bachelor degree or higher in a highly relevant field of study AND at least one year of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Qualification assessed at AQF Bachelor degree or higher WITH an additional qualification at AQF Diploma level in a highly relevant field of study AND at least two years of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Qualification assessed at AQF Bachelor degree or higher WITHOUT a highly relevant field of study AND at least three years of post-qualification highly relevant employment at an appropriate skill level in the last five years
- Applicants must meet both the qualification and employment requirements to obtain a positive skills assessment
- Highly relevant fields of study include:
- Public Relations
- Communication and Media Studies
- Applicants are advised by VETASSESS to provide a copy or link to their media releases if they are nominating this occupation
Did you know?
According to VETASSESS, your pre-qualification experience may be considered in the skills assessment if it meets the following requirements:
- 5 years of relevant pre-qualification employment; and
- 1 year of highly relevant employment within the past five years
Potential Visa Pathways for Public Relations Professional
|ANZSCO||Occupation||Skills Assessment||189||190||485||491 (State)||491 (Family)||186 (Direct)||407 (Training)||494 (regional Sponsored)||482 (TSS Short
|225311||Public Relations Professional||VETASSESS||x||√||x||√||x||x||√||√||√|
Group: 2253 Public Relations Professionals
- Plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
- Planning and organising publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices
- Preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organisations and arranging executive interviews with publicity media
- Attending business, social and other functions to promote the organisation
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
- Skill Level
- Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
- 225311 Public Relations Professional
How to calculate your points (skilled visas)
To apply for a skilled visa, you need to know how many points you can score. The minimum score to be eligible for application is 65 points. However, depending on your occupation, the competitiveness, and the states you are applying to, you might need to score more points to get an invite.
Points will be given to you based on the following:
- Educational Qualifications
- Points for Professional Year
- Points for NAATI- Credentialled Community Language
- Points for 2 Year Study
- Points for English
- Points for Regional Study
- Points for Work Experience
- Points for Specialist Educational Qualifications (STEM)
- Points for Partner
Click here to calculate your points.
Subclass 190 visa– Skilled Nominated Visa & Subclass 491 visa – Skilled Work Regional (Provisional) Visa
To apply for visa subclass 190 and visa subclass 491, you need to have a nomination from the state/territory government where you want to live and work. Each State and Territory have individual requirements that must be met in order to receive nomination. (See below)
Another difference between the 190 and 491 visa is that you can only apply for visa subclass 491 if you are living and working in regional areas in Australia, while it is not a requirement if you are applying for the 190 visa.
In summary, to be eligible for 190 visa, you need to meet the following criteria:
To check if the state/ territory government requirements for your occupation, refer to the following links
Links to requirements
|New South Wales||
|Australian Capital Territory (ACT)|
The 407 visa a short stay visa for individuals to participate in occupational training or professional development in Australia. This visa is generally valid to stay in Australia for 2 years. Please note this visa is subject to condition 8102 which forbids work apart from the training that is specified in the visa application. You are also required to maintain health insurance whilst in Australia.
To be eligible for visa 407, you need to meet the following criteria:
You can apply for subclass 494 if you have a regional employer who is willing to sponsor you. To be eligible for this visa, you must have at least 3 years of working experience in your nominated occupation and have a relevant skills assessment. With this visa, there is a requirement that you must work for the employer who is sponsoring you.
This visa provides pathway to permanent residency through the 191 visa.
The Subclass 482 visa is a Temporary Skill Shortage visa that requires a sponsorship from an Australian employer. The TSS short term stream visa allows to your live and work in Australia for up to 2 years each time you are granted this visa. You may apply for two 482 visas in the short stream onshore and subsequent ones offshore, as long as the employer is willing to sponsor you. The TSS 482 short term stream does not have a path to permanent residency throught the 186 visa.