Public Relations Manager – ANZSCO 131114
- Public Relations Managers plan, organise, control, and coordinate the public relations activities within an organisation.
- Skill Level
- Alternative Titles
- Communications Manager
- Corporate Affairs Manager
- Corporate Relations Manager
- PR Manager
- Public Affairs Manager
- Community Relations Manager
- External Relations Manager
- Media Relations Manager
Skills Assessment Requirement
Unless you are exempt in very limited circumstances, you are required to have a positive Skills Assessment to apply for the visas listed above.
Skills Assessment authority for Public Relations Manager is Institute of Managers and Leaders National (IML). To have a positive skills assessment, you must meet the following criteria:
- Applicant holds a relevant Bachelor’s or Master’s degree comparable to an AQF Qualification AND demonstrated employment experience:
- In a PR-related role for at least three years; AND
- In the role of PR Manager for at least two of the above three years
- Applicant does not hold a relevant Bachelor’s or Master’s degree comparable to an AQF Qualification HOWEVER possesses demonstrated employment experience:
- In a PR-related role for at least five years; AND
- In the role as PR Manager for at least two out of the above five years
- The employment requirement requiring experience in a role as PR Manager must meet the following requirements:
- At the strategic level
- Concern decision-making authority in PR related matters
- Responsibility including directing employee activity and monitoring performance and development
- The applicant must demonstrate three core competencies in a 300-word statement across the three IML Management Competency Framework areas:
- Manage self
- Manage and lead others
- Manage and lead the business
- The following is required of the applicant in their role as the PR Manager in relation to their position and reporting lines:
- The PR Manager position must be the most senior functional position
- This position must have reported to either a Senior Leadership Team member or the Head of Department
- This position must have included the supervision of employees
According to IML, the size and complexity of the organisation at which the applicant’s employment experience was gained will influence the skills assessment.
Potential Visa Pathways for Public Relations Manager
|ANZSCO||Occupation||Skills Assessment||189||190||485||491 (State)||491 (Family)||186 (Direct)||407 (Training)||494 (regional Sponsored)||482 (TSS Short
|131114||Public Relations Manager||IML||x||√||x||√||x||x||√||√||√|
Group: 1311 Advertising, Public Relations and Sales Managers
- Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
- Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
- Skill Level
- Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
- 131112 Sales and Marketing Manager
- 131113 Advertising Manager
- 131114 Public Relations Manager
How to calculate your points (skilled visas)
To apply for a skilled visa, you need to know how many points you can score. The minimum score to be eligible for application is 65 points. However, depending on your occupation, the competitiveness, and the states you are applying to, you might need to score more points to get an invite.
Points will be given to you based on the following:
- Educational Qualifications
- Points for Professional Year
- Points for NAATI- Credentialled Community Language
- Points for 2 Year Study
- Points for English
- Points for Regional Study
- Points for Work Experience
- Points for Specialist Educational Qualifications (STEM)
- Points for Partner
Click here to calculate your points.
Subclass 190 visa– Skilled Nominated Visa & Subclass 491 visa – Skilled Work Regional (Provisional) Visa
To apply for visa subclass 190 and visa subclass 491, you need to have a nomination from the state/territory government where you want to live and work. Each State and Territory have individual requirements that must be met in order to receive nomination. (See below)
Another difference between the 190 and 491 visa is that you can only apply for visa subclass 491 if you are living and working in regional areas in Australia, while it is not a requirement if you are applying for the 190 visa.
In summary, to be eligible for 190 visa, you need to meet the following criteria:
To check if the state/ territory government requirements for your occupation, refer to the following links
Links to requirements
|New South Wales||
|Australian Capital Territory (ACT)|
The 407 visa a short stay visa for individuals to participate in occupational training or professional development in Australia. This visa is generally valid to stay in Australia for 2 years. Please note this visa is subject to condition 8102 which forbids work apart from the training that is specified in the visa application. You are also required to maintain health insurance whilst in Australia.
To be eligible for visa 407, you need to meet the following criteria:
You can apply for subclass 494 if you have a regional employer who is willing to sponsor you. To be eligible for this visa, you must have at least 3 years of working experience in your nominated occupation and have a relevant skills assessment. With this visa, there is a requirement that you must work for the employer who is sponsoring you.
This visa provides pathway to permanent residency through the 191 visa.
The Subclass 482 visa is a Temporary Skill Shortage visa that requires a sponsorship from an Australian employer. The TSS short term stream visa allows to your live and work in Australia for up to 2 years each time you are granted this visa. You may apply for two 482 visas in the short stream onshore and subsequent ones offshore, as long as the employer is willing to sponsor you. The TSS 482 short term stream does not have a path to permanent residency throught the 186 visa.
Please note that according to the Department of Home Affairs, caveats apply to this visa type. Subclass 482 visa is only granted to Public Relations Managers who have an employer in a regional area of Australia. In addition, subclass 482 is excluded from being granted to positions that have nominated annual earnings of $90,000 AUD.